This article describes the Spearman’s Rank Correlation and how it is used for enterprise analysis. What is Spearman’s Rank Correlation? Correlation is a statistical measure that indicates the extent to which two variables fluctuate together A positive correlation indicates the extent to which those variables […]
Tag: Market Research
This article describes chi square test of association and hypothesis testing. What is the Chi Square Test of Association Method of Hypothesis Testing? It is used to determine whether there is a statistically significant association between the two categorical variables. This technique is used to […]
Chi Square Test, Citizen Data Scientist, Data Literacy, Market Research, Retail Store Marketing 