What is Smart Data Visualization and Can it Make Business Users Smarter?

Smart Data Visualization can radically improve your business intelligence, data discovery and analytics. It can streamline the work process of business users, improve the accuracy of planning and forecasting and ensure better, more timely, more accurate business decisions.

What is Smart Data Visualization?

Smart Visualization tools allow users to gather various data components and tell a story. Revealing results in this manner makes it easier for business users and the organization to identify the cause of a problem, see trends and patterns and find those elusive nuggets of information that will provide a competitive edge. The story is in there somewhere and smart visualization allows users to find and highlight that story!

Users can build and illustrate a compelling ‘story’ using disparate data sources with interactive, visual exploration that provides automated recommendations, suggested visualizations types and other guides to help the user produce an outcome that is clear and will support decisions and problem resolution.

A great Smart Visualization tool allows business users to work in a self-serve environment to interact with their analytics software and build that story through guided visualization and recommended data presentation. These auto-recommendations guide the user to use formats and tools that will best illustrate the underlying data and issues. Business users can use the solution to quickly produce the best possible visualization of underlying data based on data type, volume, dimensions, patterns and nature of data.

The old data visualization techniques provided options for graphs and charts but were not truly interactive so it was harder for users to analyze and understand data and it was more difficult to find the right method to display and report data so that the user or team could find problems and solutions. Smart Visualization allows users to select and display data in a way that assures accurate without the need for technical skill or lengthy, expensive training.

Can Smart Data Visualization Make Business Users Smarter?

Your business users are already smart. They use their skill and knowledge to pursue activities and tasks and make decisions appropriate to their role. What they often lack is a complete picture. There is so much data in the average organization but it isn’t always accessible or clear so the team has to make decisions based on opinion, guesswork or ‘what we have always done’. Smart Visualization can make your business users smarter by giving them the right information at the right time in the right way.

Gartner published a reported, dated September 12, 2017 (ID G00331857), entitled ‘Technology Insight for Modern Analytics and Business Intelligence Platforms’, in which it predicts that, ‘By 2020, smart/augmented, nonrelational, search- and visual-based data discovery capabilities will converge into a single set of next-generation data discovery capabilities as components of modern BI and analytics platforms.’

As these tools evolve, there will be more opportunities for creative analysis, increased data popularity and an improved business user understanding of analytics and the use of varied techniques, thereby ensuring that every business user can optimize knowledge and perform as a critical asset to the organization.

Smart Data Visualization goes far beyond simple, traditional data displays to guide and suggest visualization options for certain data types based on the nature, dimensions and trends inherent in that data. Smart Data Visualization lets users analyze, share and present information without waiting for technical assistance. It allows users to cut through mountains of data and find the more subtle information and elusive opportunities that make a difference in business results. By providing sophisticated cutting-edge technology on the backend and an intuitive front end, users can manage the analytical and visualization process with guides to make suggestions and recommendations on how to view certain types of data and users can personalize data displays to create views that are meaningful to them.

Smart visualization provides more options for display, going beyond basic bar and pie charts and allowing users to drill down and drill through data to get to the heart of the matter. This guided approach allows for swift completion of analysis and reduces the time required for data discovery. Perhaps most importantly, these tools do all of this without IT or analyst help.

Smart Visualization uses proven analytical and visualization techniques to present the right data in the right way, so that every user can find what they need without guesswork. In so doing, it assures more accurate business decisions and more timely, appropriate strategic, operational and tactical execution.

Original Post: What is Smart Data Visualization and Can it Make Business Users Smarter?

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