Improve the Value of OEM and ISV Offerings with Embedded BI!

ISV and OEM: Embedded BI for your Enterprise App customers

If you read industry publications and stay up to date on business technology, you are no doubt aware of embedded business intelligence (BI), but you may be wondering how this approach can help your ISV products business thrive.

A Mordor Intelligence study found that, ‘… the growing requirement for embedded analytics software will boost productivity, save operating expenses, and save time when reviewing data.’

According to a study on Embedded Analytics:

68% of commercial application teams say they charge more for the analytics in their applications.
85% of commercial applications are currently embedding analytics capabilities and
91% of application teams say embedded analytics helps them increase end-user adoption.

An Embedded BI Solution Adds Value to Your B2B SaaS or Enterprise Apps Customers

So, you may be asking yourself, is it worth investing in the integration of an analytics solution to expand your software product offerings and provide a market edge? Is there value for your users? The answer to these questions is a resounding ‘yes.’

In this article, we look at the value of embedded BI for ISV and OEM environments and how the technology (and the delivery model you choose) can support your business and add value to your product and service offerings.

‘Embedded BI allows your enterprise apps business to keep pace with changing end user enterprise needs and support business agility by offering new features and functionality for your business clients and users.’

Embedded analytics makes analytics easier for the business user by bringing it closer to the user within a familiar or popular application or database environment and incorporating dashboards, graphs, charts, visualization to clarify results and make it easier for users to make decisions. By adding this capability to your software solution, app or product, you can provide more value without adding more resources to your team, without acquiring analytical skills within your IT environment, and without spending the time and money to develop a sophisticated analytical product.

As an OEM or ISV business, you can reap the value of Embedded BI and analytics to your users and clients.

  • Embed advanced analytics without significant investment
  • Get started in less than a month
  • Avoid the cost of adding analytics experts to your team
  • Generate additional revenue stream for your business
  • Add value to your solution and create competitive advantage in your markets
  • Provide clear business benefits of advanced analytics to your users

If you want a fast start-up, and a low-profile, light technology implementation, your ISV or OEM business can offer clients advanced analytics with a suite of natural language processing (NLP) search capabilities and Smart Data Visualization, Self-Serve Data Preparation, Assisted Predictive Modeling, Anomaly Alerts and other tools to provide a foundation for a self-serve, Citizen Data Scientist environment that requires no SQL or data science expertise. This accessible solution provides integrated reporting, dashboards and predictive modeling insights. Embedded BI can add a valuable component to existing software offerings and allow customer businesses to enjoy sophisticated features and functionality without costly physical implementation or time-consuming deployment.

‘So, you may be asking yourself, is it worth investing in the integration of an analytics solution to expand your software product offerings and provide a market edge? Is there value for your users? The answer to these questions is a resounding ‘yes.’’

By integrating business intelligence (BI) and augmented analytics within your Software-as-a-Service (SaaS) or Enterprise App, you can provide a seamless user experience to clients. By choosing the right Embedded BI solution, you provide valuable analytical tools to your clients so they can enjoy access to data sources and data warehouses with single tenant or multi-tenant modes, and flexible deployment via a public or private cloud (no environment dependency) or on-premise installations. Single sign-on (SSO) access provides security protocols and links with existing portals and applications. Users have access to embedded BI objects within the applications using integration APIs. SDKs support business frameworks and technology so you can use existing .NET, ASP.NET, PHP, MVC, .NET Core, Vue, Angular, React, Java and other frameworks and technologies in web applications or mobile apps and integrate advanced analytics components directly from within your app.

To find out more about Embedded BI Technology and delivery options for your B2B enterprise, Contact Us. Keep pace with changing enterprise needs and support business agility. Let us help you realize your business goals and objectives with fact-based information, and flexible, scalable technology solutions that will support Citizen Data Scientist initiatives, and improved data literacy and data democratization.

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