Mobile Business Intelligence (BI) Has Many Benefits to Business and Business Users

Gartner defines the field of analytics and business intelligence technology as, ‘an umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance.’

In order to understand the evolution and importance of Mobile Business Intelligence, we must go beyond the technically specific definition, to talk about the concepts and the purpose of mobile business intelligence solutions, and how mobile business intelligence tools can help your business become more productive and support success.

‘Providing the right Mobile BI tools to business users, takes the guesswork and frustration out of data analytics and ensures user adoption and improved data literacy.’

The Definition and Evolution of the Citizen Data Scientist Role

While many businesses today have recognized the value of self-serve analytics, they may a) not yet have implemented augmented analytics within the organization, b) have implemented business intelligence (BI) and analytics within the walls of the office environment, or c) be planning to expand self-service analytics to include mobile business intelligence mobile apps that will provide access for business users working in any environment.

Here we will discuss the benefits of self service analytics as they relate to the Mobile Business Intelligence environment. Here are just some of the benefits of mobile business intelligence:

Accessibility – When business users have access to real-time data, and insights into results, challenges and opportunities, they can mitigate risk, adapt to change and answer questions from customers, team members, managers and others. Desktop and enterprise BI tools require users to be in the office, which limits access to tools and information for remote users or those who are often on the road, working at home or visiting customers.

Adaptability – If the recent global pandemic taught businesses anything, it highlighted the need to adapt to change, and to establish and sustain tools, business processes and an environment that can support users and the business no matter the situation. The evolution of Mobile BI tools has allowed businesses and their team members to work from anywhere, to remain connected with access to valuable data insights and to keep the business moving with timely approvals, decisions and completion of tasks and activities.

Productivity – If there is one thing business users and their managers hate more than anything, it is the inability to complete tasks or the fear that a task will be completed without all the required information. Team members who are out of touch can hold up the completion of a task or make the wrong decision, because they do not have access to the right information and/or they lack the tools to share information with other users.

Collaboration – When a business user is working in a silo, or when business users do not all have access to the same information, they cannot collaborate. Creative, innovative solutions and insightful decisions only happen when a business team, management team or other department, entity or group has access to tools that allow them to share, report, create reports, and present information in a way that enables collaboration.

Data Democratization -The trend toward Citizen Data Scientists has gained in popularity. As business users transition from isolated team members into Citizen Data Scientists, they need access to sophisticated BI tools that offer clear, concise results in an easy-to-use interface, with features that enable team members to quickly gather and analyze data and share that data with the team. The days of complex BI tools managed by IT teams and Data Scientists are over! While Data Scientists work with crucial data to provide strategic direction, business users with access to self-serve BI tools can perform day-to-day analytics and find the information that will help them complete tasks and make better decisions.

Data Literacy – Today’s businesses must do more with less. That means that every resource, every skill, and every piece of knowledge must be leveraged to produce results. When business users gain literacy in data analytics, they can combine career knowledge, industry skills and business experience with data insights to produce better results. Providing the right Mobile BI tools to business users, takes the guesswork and frustration out of data analytics and ensures user adoption and improved data literacy.

Time to Market – Your business must quickly adapt to change, understand competitive initiatives, shifting customer buying behavior, supply and demand challenges and more. With the right mobile business intelligence tools, users can discover the hidden nuggets of information that will help the business move forward quickly. They can answer prospective customer questions to close an order, and explore product bundling opportunities, and new product possibilities, or analyze and suggest changes to supply chain flow or production to ensure swift, reliable time to market.

Fact-Based Decision– Making -Mobile Business Intelligence solutions provide dashboards, reporting, analytical tools and other features on-the-go, so users can explore data, drill-down to find the root cause of a problem, perform searches using natural language processing (NLP) search analytics, visualize data, share data and make confident, data-driven decisions from any location.

‘When business users have access to real-time data, and insights into results, challenges and opportunities, they can mitigate risk, adapt to change and answer questions from customers, team members, managers and others.’

In this article, we have defined mobile business intelligence (BI), and discussed the benefits of this type of solution, Contact Us to find out how Mobile Business Intelligence solutions can help your business achieve objectives, and explore the potential of Augmented Analytics products. Discover the features of Business Intelligence and Reporting, and download a free trial of Smarten Analytics software.

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