Embedded BI with Integration APIs Provides the Opportunity for Additional Customer Value and Products!

On-Premises vs. Cloud Analytics? That Depends

There is a lot of talk about Embedded BI today. Adding business intelligence from within popular enterprise applications can be very valuable and can add productivity for business users with a single sign-on approach that allows the team to access data within a familiar application or software product and use that data to perform analytics, all without engaging another software package.

A recent Forbes Article discusses the various benefits of embedded analytics including:

  • Monetizing data by leveraging enterprise data to produce innovative products and services
  • Creating new customer experiences to add value to the customer relationship
  • Driving product and solution adoption with analytics that are incorporated in workflow

‘When you choose Embedded BI with Integration APIs, you make it easier for your team and your customers to access information and to use that information to analyze data within day-to-day workflow.’

In this article, we discuss the advantage of using Embedded BI with Integration APIs to integrate analytics and provide additional customer value and new client experiences that will attract and retain customers.

Embedded BI Offers Your Customers and Clients More Value

Client-Facing Applications and Services – If you are a software business or a web agency, and you provide information, products or services to your clients, you can grow your business by adding valuable analytics to your existing products. With the right tools, this additional value can be achieved without a large investment of time or money. Adding analytics to products your clients already know and use can add crucial value to their work process and help them make fact-based decisions, all without having to learn a new software solution or application. Your business does not have to guess at customer needs or make changes rapidly to stay abreast of client requirements. Instead, clients can continue to use their favorite application with new features and capabilities that they will find valuable and critical to their own goals and objectives.

Team-Based Applications and Services – If you embed analytics into existing customer, supplier and stakeholder support applications, you can meet and exceed your customer expectations and add value to the experience with analytics that allow your team members to quickly and easily gather and analyze data to respond to customers, stakeholders and suppliers. This capability provides more transparency and ensures that the information you provide is, not only up-to-date but also insightful and analytical. Your team can give suppliers, customers and stakeholders critical insight into issues, orders, planning and forecasting. This data will become an important factor in their decision-making.

Customer and Client Outreach and Marketing – Think about how you engage prospective clients and customers. Your marketing and advertising campaigns are crucial to your success in that they educate and inform your prospective clients and existing customers on the real value of your products and services, and on your competitive benefits. By embedding BI tools within your enterprise applications, you can analyze data from across your organization and use that analysis to make decisions on pricing, product placement, marketing, advertising, shifting customer buying behavior, etc. When your message is clear and succinct, you are more likely to communicate the value of your products and services to potential customers and to remind your existing clients of the value of a sustained relationship.

When you choose Embedded BI with Integration APIs, you make it easier for your team and your customers to access information and to use that information to analyze data within day-to-day workflow. You can combine this important capability to create innovative customer, supplier and stakeholder solutions and offerings and improve your competitive positioning in the market.

Businesses that consistently add value to clients and customers are more likely to attract and sustain customer relationships. Give your customers the ability to use data to gain insight and take action. Allow your customer support team to provide more and better information and present a transparent picture to the customer, supplier, and stakeholder to enable swift, confident decisions.

‘Embedded BI with Integration APIs integrates analytics and provides additional customer value and new client experiences that will attract and retain customers.’

You can find out more about the Smarten Embedded BI And Integration APIs solution and add powerful functionality and access to existing ERP, SCM, HRMS, CRM or any other products. Provide analytics capabilities within existing products without major Investment. Your business users and your customers will appreciate the ease-of-use and access and you will gain a competitive advantage.  

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